Accessibility in CRM: A Commitment to inclusivity at Oomph CRM

We are committed to empowering everyone, regardless of their abilities, to fully utilise our platform. Our goal is to create an inclusive digital environment where adaptability is a core principle of our design and development.

By prioritising accessibility, we aim to remove barriers that limit users from accessing essential tools. We want every individual, whether a small business owner or part of a larger enterprise, to seamlessly integrate our SaaS into their workflows. We believe technology should work for everyone, fostering a more productive and inclusive experience.

The Reality of Web Accessibility Today

in 2024, 95.9% of homepages analysed showed detectable failures of the Web Content Accessibility Guidelines (WCAG), with an average of approximately 56.8 errors per page [1]. Issues like low contrast text, empty links, or empty buttons, can significantly hinder user experience, especially for individuals with disabilities, potentially alienating a substantial portion of the online audience.

A common issue in CRM software that often goes unnoticed is poor web copy. Fonts that are difficult to read due to size, style, or spacing can create barriers for individuals with dyslexia. A lack of captioning can exclude users who are deaf or hard of hearing. It’s these small details that can make a significant difference for everyone.

Accessibility errors are not simple inconveniences – they are substantial barriers that frustrate users and result in lost business opportunities. Approximately 1.5 billion people worldwide live with some form of disability, which underscores the importance of making websites accessible—not just to comply with legal standards but to tap into a crucial market segment. Addressing accessibility issues improves user experience for everyone and enhances business performance and inclusivity.

How CRMs Support Inclusive Workplaces

Customer Relationship Management (CRM) systems play a crucial role in enhancing the flexibility of small and medium enterprises (SMEs) by ensuring that all team members have access to accurate, real-time information. This unified data access fosters collaboration and alignment among staff, improving productivity and profitability. A well-designed CRM is accessible to everyone, including those with disabilities, promoting inclusivity within the organisation.

Modern CRMs integrate advanced features that streamline various business functions, including invoicing, credit control, and payroll. Incorporating artificial intelligence (AI) and machine learning (ML) automates many repetitive tasks, allowing employees to focus on strategic activities. For example,

• Marketing teams can automate customer segmentation based on buying behaviour.

• A sales team can manage leads more effectively through automated reminders and follow-ups.

• Customer service representatives can access a comprehensive view of a client’s history, enabling quicker and more personalised responses to inquiries.

When CRMs prioritise accessibility, they enhance operational efficiency and ensure that all employees, regardless of their abilities, can leverage these tools effectively. This inclusivity can lead to better customer engagement and satisfaction, ultimately providing a competitive edge in a dynamic market.

Oomph CRM’s Customisation Features for Accessibility

Oomph CRM is designed with accessibility in mind, offering a wide range of customisation features to ensure a seamless experience for all users. The platform includes content adjustments that allow users to fine-tune their interface to suit individual preferences. We empower users to adapt our platform seamlessly to their workflows, ensuring no one is left behind in the digital experience. Accessible design isn’t just the right thing to do; it’s essential for creating seamless and inclusive user experiences.

Dyslexia-friendly font

Users can adjust font size, highlight key elements like required fields, and enable a dyslexia-friendly font for easier readability. Features like adjustable letter spacing, line height, and font weight further enhance text clarity.

Contrast adjustments

For those who need colour adjustments, Oomph CRM provides multiple options, including dark, light, and high-contrast modes, as well as controls for high and low saturation. A monochrome display option is available for users who find certain colour combinations distracting.

Screen reader for auditory content

Oomph CRM features a screen reader for auditory content, a reading guide to focus on specific lines of text, and a text-to-speech reader system for those who prefer listening.

User-Friendly Adaptability

Additional tools, like the ability to stop animations and enable a larger cursor, ensure the platform is adaptable for users with varying accessibility needs.

App Integrations

We integrate seamlessly with your favourite apps such as Gmail, Outlet and Xero, creating a streamlined experience for all users.

Data, the way you want it.

For data enthusiasts, we offer customisable reports and a revamped user interface that eliminates clunky menus.

Try Oomph CRM Today: Free for Three Months!

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